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What is an interactive advertising agency?An interactive media agency role is to advise clients and develop their communication strategy and online advertising, according to their needs. It creates advertising campaigns on the Internet, select the communication media suitable online (banners on websites, sponsored links in search engines, contests, mailings, etc.) for its customers and buys advertising space at prices negotiated.
The interactive media agency / digital marketing agency and / or agency of interactive advertising is NOT: A web agency. It does not create itself websites and does not employ webmasters or developers. A creative agency. Generally, the activity does not include graphic design, and the agency does not employ web designers or graphic designers.